Hit your numbers. Both of them.
Every app tracks your macros. Macronomics also tracks what they cost, pricing every meal at real shelf prices so you hit your protein and your budget.
Free while it’s in beta. Sign up now and it stays free for you, forever.
The gap
Every app counts your protein. None of them count your money.
Both numbers describe the same seven days of eating. Tracking the first one is solved. The second decides whether you are still eating like this in March.
What your tracker sees
180g protein a day
Logged, charted, congratulated. Every app has this.
What it never sees
$94for the week
What it cost to hit that number. No app has ever asked.
24%
Rise in grocery prices, March 2019 to December 2024.
ACCC Supermarkets Inquiry, final report, February 2025
39%
Of Australians put groceries in their three most stressful expenses.
Finder Consumer Sentiment Tracker, December 2025
The 180 g and $94 are an example week, to show the shape of the problem.
Where it goes
Your grocery bill creeps up, and you can’t say why.
Nothing in the trolley looks expensive on its own. A protein shake, a yoghurt pouch, the nicer juice because it’s only a bit more. Each one is small enough to miss, and the total climbs anyway. Macronomics prices everything you eat, so you can see exactly where the money goes, and what the same food costs for less.
Instead of
A protein smoothieRokeby, 425 mL bottle$5.00Try
Milk and a scoop of whey250 mL milk, 35 g house-brand whey$2.16Save $2.8430g → 31g proteinInstead of
A yoghurt pouchThe Creamery, 150 g$3.05Try
Yoghurt from the big tub150 g house-brand Greek, from a 900 g tub$1.17Save $1.888g → 14g proteinInstead of
Premium orange juiceBlack Label, 200 mL glass$0.93Try
Orange juice, the 3 L bottleHouse brand, 200 mL glass$0.49Save $0.441g → 1g proteinInstead of
A grab-and-go cartonUp&Go, one 250 mL carton$2.17Try
Two Weet-Bix and milk33 g Weet-Bix, 250 mL milk$0.61Save $1.568g → 13g proteinInstead of
Boutique granolaBlue Frog, 40 g bowl$1.09Try
Toasted muesliHouse brand, 40 g bowl$0.23Save $0.866g → 4g proteinInstead of
A scoop of big-brand wheyMusashi, 33 g scoop$3.12Try
A scoop of house-brand wheyHouse brand, 33 g scoop$1.65Save $1.4725g → 21g protein
Three everyday swaps
A protein smoothie, a yoghurt pouch and the premium juice: $8.98. The three swaps above: $3.82. Near enough the same protein.
$5.16a day
$36a week, from three items
Full shelf prices at a major Australian supermarket, read between 14 and 24 September 2026. Each portion is priced as its share of the pack it comes from; a pouch, a carton and a bottle are the whole pack.
Free during the beta
Free now. Free forever, if you join now.
Macronomics is free while it’s in beta. It won’t stay that way: once enough people are using it, new accounts will pay $8 a month. Everyone who signs up before then keeps it free, for good.
Founding member
$0forever
New accounts after the beta: $8 a month. Yours: nothing, for as long as Macronomics runs.
- Everything in the app, no tiers
- Week planner that prices itself
- Shopping lists in whole packs
- Food diary with dollars beside macros
- Cost per gram of protein on every product
- Swaps with the saving shown
$40a week
Saving $40 a week is 21 times what Macronomics will cost new accounts every month, and $2,080 back in a year.
Arithmetic, not a promise. What you save depends entirely on what you eat and buy now; the slider is yours to set, and the swaps above are the worked example. The founding-member promise is in the terms.
How it works
Plan it, price it, log it. Dollars beside every macro.
- 01
Plan the week
Pick the meals, set the serves. The plan prices itself as you build it, so you find out a recipe is expensive before you shop for it.
- 02
Price the shop
Whole packs, not pro-rata grams, rounded once across the whole week, so the list adds up at the register.
- 03
Log it in seconds
Breakfast, lunch, dinner, snacks. Macros and dollars on the same line, from a catalogue where every panel has been checked.
- 04
Swap, and see the difference
Which meals cost most per gram of protein, and exactly what one swap saves. Before you buy it, not after.
The difference
Other trackers count. This one does the sums.
| Feature | Most trackers | Macronomics |
|---|---|---|
| Counts protein, carbs, fat and calories | Yes | Yes |
| Knows what each meal cost you | No | Yes |
| Prices a week's shop in whole packs | No | Yes |
| Cost per 100 g of protein on every product | No | Yes |
| Shows what a swap saves, in dollars | No | Yes |
| Nutrition panels checked against the product page | SomeSome | Yes |
| Says the date every price was read | No | Yes |
Costed nutrition
The number your supermarket won’t show you.
Every shelf label carries a unit price: dollars per 100 g of product. What you want is dollars per 100 g of protein. Here it is, live from the catalogue.
- 1RSPCA Approved Chicken Drumsticks2kg · $8.00 ($4.00/ 1kg)$2.27/100 g protein
- 2Cocktail Frankfurts 400g400g · $1.99$3.57/100 g protein
- 385% Lower Carb High Protein Loaf500g · $5.40 ($1.08 per 100g)$3.88/100 g protein
- 4Firm Tofu 450g450g · $2.59 · panel carries a caveat$3.92/100 g protein
- 5Complete Protein Bread500g · $7.00 ($1.40 per 100g)$4.23/100 g protein
- 6Basa Fillets1kg · $7.00 ($7.00 per 1kg)$4.49/100 g protein
Prices read 25 September 2026, full shelf price. The cheapest of each kind of protein food, at least 10 g of protein per 100 g. Staples like pasta and oats are left out: they are cheap per gram of protein only because you’d eat most of a bag to get it.
My weekly shop
- Before
- $250
- Now
- $120
$130 a week back
My own shop, over the last year. A description of what happened to me, not a promise about you.
Why it exists
I built it because my tracker cheered while my bank balance fell.
Three or four trips a week, no plan, and an app that congratulated me on hitting 180 g of protein while I quietly went backwards. It knew everything about my food and nothing about my money.
So I built this for myself first: one shop, every meal for the week planned and costed before I leave the house. What you save depends entirely on what you eat now and where you buy it.
Joey, Sydney
The promise
We quote you the worst case.
A planner that says $120 and charges you $148 isn’t a bug, it’s a liar, and you only have to catch it once. So every number is deliberately pessimistic.
Full shelf price, always
Specials change weekly, and nothing here pretends to know whether yours is on.
Whole packs
You can’t buy 340 g of a 500 g block, so the list never prices it that way.
Every price dated
Each product shows the day its price was read, and says so when that is getting old.
Questions
Straight answers.
What does it cost?
Nothing while Macronomics is in beta. When the beta ends, new accounts will pay $8 a month for the whole app. If you sign up before then, you never pay: founding members keep it free for as long as Macronomics runs.
When does the free beta end?
When enough people are using it to justify charging. There is no date yet, and it will be announced here ahead of time. Nothing changes for anyone who already has an account.
Where do the prices come from?
Australian supermarket shelves, at full shelf price, each with the date it was read. Australia only: the whole thing is priced in one country’s supermarkets, and more of them are being added.
Why ignore specials?
Because they change weekly and nothing here can know whether yours is on. A plan built on this week’s half-price chicken is wrong next week. Full shelf price is the worst case, so the real bill only ever comes in under it.
What if my food isn’t in the catalogue?
Ask for it from inside the app and it gets added. The catalogue is curated, and nobody can upload a product. That is why the numbers are worth trusting, and also why it is not every item in the store yet.
Is it only for people who lift?
No. It is for anyone with a target and a budget: a protein number, a calorie number, or just a week that has to cost less than it does now.
Who sees my food log?
You. Your diary, plans and body figures are yours alone, never sold and never shared. The privacy page says exactly what is stored.
Know what your week costs before you shop for it.
It’s free while it’s in beta, and free forever for everyone who joins before that ends. Sign in with an email link or Google and see what a day of your food costs.
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