One person, one shop, every number checked.

I’m Joey Habib. I live in Sydney, I shop at Coles, and I track my macros — which is the whole reader this was built for, because it was built for me first.

I was spending about $250 a week on food. Three or four trips, no plan, and a tracker that congratulated me on 180 g of protein while I quietly went backwards. It knew everything about my food and nothing about my money.

Now it is one shop, every meal for the week planned and costed before I leave the house, at about $120. That is my figure, over the last year. It is a description of what happened to me, not a promise about you.

A macro tracker that also knows what the food cost. Plan the week, price the shop at full shelf price in whole packs, log what you ate with the macros and the dollars on the same line.

The catalogue is curated. Every nutrition panel is read off the product page and checked, every price carries the date it was read, and nobody can upload a product. That is why the numbers are worth trusting, and it is also the limit.

Full shelf price, never the special. Specials change weekly and nothing here pretends to know whether yours is on. Whole packs, because you cannot buy 340 g of a 500 g block. Cost per 100 g of protein is derived from the pack and the panel, never typed in.

The blog is where the arithmetic gets written up. Read it here, or join the waitlist on the front page.